August 22, 2010

StopTech hits the Green with Lexus at the Pebble Beach Concours d'Elegance

Once each year, on the third Sunday in August, 175 of the most prized collector cars and motorcycles in the world roll onto what is often called the best finishing hole in golf — the famed eighteenth fairway at Pebble Beach. Tire meets turf and transformation occurs: the stage is set for one of the most competitive events in the automotive world. The occasion is the prestigious Pebble Beach Concours d’Elegance.

The Concours is not a contest of speed, but of excellence. Automobiles and motorcycles are judged for their historical accuracy, their technical merit and their style. And the best garner reward and recognition.



Thousands of enthusiasts are on hand to celebrate these vehicles and enjoy the company of others who share their passion. The 2010 event marked the 60th anniversary of the first Concours, which was held in 1950.. From less than 30 cars on display in 1950, the event's grown to an estimated 255 cars and motorcycles this year.



One such car at the Lexus pavilion was this beauty sporting F Sport brakes engineered and manufactured for Lexus by StopTech.